They are calling it the Marie Antoinette diet. And even Victoria Beckham, who strives to be Hollywood's most fashionable - and thinnest - woman, has become a convert to the latest food fad: the cult of the cupcake.
Victoria, who normally restricts herself to a miserly intake of endamame beans and seaweed shakes, fell under the spell of the brightly coloured cakes after supermodel Heidi Klum gave her a year's supply for her 34th birthday.
Ms Klum has arranged for a dozen of the confections - a super-sized American version of the traditional British fairy cake - to be delivered to the Beckhams' Los Angeles home at 3pm every Friday, at a cost of £1,000 for the year.
A more sensitive soul than Mrs Beckham might have taken the gift as a pointed comment on her sometimes gaunt figure.
Instead, Victoria has taken Marie Antoinette's 'Let them eat cake' advice to heart and now shares her weekly consignment with husband David, sons Brooklyn, Romeo and Cruz and their domestic staff.
The lowly cupcake has become a stylish must-have, thanks largely to the cult television show Sex And The City, with celebrities on both sides of the Atlantic flocking to designer bakeries.
Victoria's minuscule - and bizarre - diet has for some time been the focus of fascination and concern.
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