Mel B 'turns down big money for I'm A Celebrity'

Mel B has reportedly rejected a £300,000 deal to take part in the new series of I'm a Celebrity... Get Me Out of Here!

The former Spice Girl is currently in Australia promoting her reality show, Mel B: It's A Scary World.

Mel B is steering clear of the jungle (Allstar)

Her arrival down under prompted renewed speculation about whether producers had finally tempted their top target to go into the jungle.

But, according to the People, they have missed out on Mel B again because they could not afford her, despite promising her a six-figure pay cheque.

'She was keen to go but knows it's important not to undersell yourself,' a friend explained.

'For the right price, she would have loved to try out the jungle. She's always seen herself as a tough girl.'

Producers believe Mel B would be ideal for I'm A Celebrity because of her volatile personality and willingness to speak her mind, and have been trying to persuade her to take part for several years.

In the absence of Mel B and fellow former Spice Girl Emma Bunton, who is also said to have rejected an approach, the ITV1 show is set to feature a line-up including former X Factor contestant Stacey Solomon and retired sprinter Linford Christie.